Rong Sheng group: vertical and horizontal transformation and upgrading of the fast file
Date：2015-8-14 17:13:23 Author：xxx
The economic outlook is complex and changeable, industry downturn, PTA, polyester and other products of lower prices, many enterprises had played a day "austerity". But for the strong. This has become a growing opportunity, but Rongsheng holding group, is many choice contrarian on the Xiaoshan enterprises one of the.
In recent years, the Group vigorously implement the aspect and way development strategy, continue to expand and upgrade the industry chain and upgrade, overall or maintain a relatively stable development trend. At present, the group has total assets of 50000000000 yuan, in 2014 ranked Chinese enterprises 191st strong, 500 Chinese private enterprises twenty-eighth, 500 Zhejiang Province hundred enterprises fourteenth.
Vertical: extending industrial chain
In the chemical fiber industry, there is an unwritten "unripe money": more to walk, industry chain more complete, the more grasp the initiative, the the Rongsheng group has been confirmed. It is reported, the founding in 1989 Rongsheng, from the beginning of the moment has been to extend industry chain. Therefore, relative to other similar enterprises, Rong Sheng overall competition ability and anti risk ability strong.
"Continue to grow PTA industry, is one of the group's vertical strategy." Rong Sheng relevant person in charge, the company has been the company with the brothers, in Dalian, Ningbo and Hainan to build three PTA production base, the total annual capacity of about 35% of the country. In fact, Rong Sheng has become one of the world's largest PTA producer, and constant Yat group A enjoys a reputation as the "PTA Hutch".
What are the benefits of the development? Dalian Plaza grand PTA project as an example, the project adopt independent design, independent purchase, self construction, developed the world's advanced level of megaton PTA plant, in the country in the leading level of technology, material consumption and energy consumption is much lower than the same industry, greatly enhance the its competitive position in the PTA industry.
Not only that, because PTA is one of the raw materials for production of polyester, which makes the polyester product also has a certain cost advantage. Now, Rong Sheng has formed a petrochemical, polyester, spinning, and bulletproof integration downstream simultaneously improve the industrial chain, scale advantage, pricing ability outstanding, the leader of China PTA and polyester fiber production, scale advantages in the peer outstanding performance.
In the Zhejiang Rong Sheng holdings, the twelfth five year development plan overview, the company plans to end of 10000000, forming a total capacity of more than 2015 tons of PTA. At the same time, according to the national industrial policy release, actively preparing to the upstream industry chain development, and further highlight the advantages of the industry chain integration of the group."
Horizontal: accelerate the upgrading of the upgrade
History is always such a coincidence. Rongsheng every decision just tazhun nodes and industry upgrade, become the era leader. In recent years, the labor cost advantage of the loss is a major cause of reduced the global competitiveness of the industry, and the future this situation will become increasingly deeply affected the whole of China's manufacturing industry. Ron felt the pulse of the times and changed bravely to make a change..
Sheng Yuan Chemical Fiber Co., Ltd. is a wholly owned subsidiary of the Formosa Petrochemical Co, was established in 2003, the main production of new polyester fiber and differentiated fiber. Company covers an area of about 390 acres, design annual capacity of 400000 tons, at the end of 2010 began to put into operation. As of the end of 2013, with total assets of nearly 4000000000 yuan, in 2013 the company achieved an output value of 4170000000 yuan.
It is understood, the company polyester part all by China Textile Industry Design Institute of independent research and development of direct esterification, continuous polycondensation, four reactor process PET technology, flexible control, uniform and stable melt, the consumption of raw material and the quality of the products reached the international advanced level, the comprehensive energy consumption in the international leading position.
Using the spinning section of the company is the China Textile Academy ring blowing spinning box, the winding part of the main device is Barmag the latest of wings POY winding machine. In the spinning process, one-time investment of 2.5 billion yuan, machine substitutions for implementation of the project, the introduction of Germany 4 sets of high-end industrial automation equipment and the equipment with automatic winding off the wire - Transport - testing - Intermediate three-dimensional storage, packaging and other automatic integration of function, can effectively reduce the labor cost, stability and enhance product quality, with international most advanced level, China's first set of application in chemical fiber industry in the whole process of intelligence of automatic assembly line system.
So what benefit is the equipment? It is reported that the sets of equipment put into use can reduce about 40% of the workforce, and reduce the labor intensity, labor cost savings of 20 million yuan, and can greatly improve product quality, to avoid the products in manual handling, operation process caused by the damage.
At the same time, Rong Sheng also glued to the domestic industry gaps, differentiation strategy, strongly to avoid product homogeneity. Such as R & D group profiled fiber polyester filament, its luster, handle, air permeability wearability and comfort are incomparable, is specifically for high-end clothing used in the production of series of products; another example, the R & D of flat filament, the radial profile degree up to 46.5%, and according to the rules of the industry, radial fiber shaped degree is greater than or equal to 25%, can be referred to as profiled fiber.
And this is due to actively build Yu Rongsheng research platform, accelerate the new research and development. It is understood that the present wing Sheng has successfully established a municipal high-tech research and development center, academician expert workstation, provincial enterprise technology center, National Postdoctoral research workstation, etc.. At the same time, relying on research and development platform, Rong Sheng vigorously promote new products, new